Adventure Aquarium Unveils Largest Exhibit Transformation in Over a Decade

New “Kaleidoscope Cove” to Debut This Summer with Interactive Experiences and Thrilling New Aquatic Species

CAMDEN, N.J. (April 3, 2025) – ANNOUNCED TODAY: Adventure Aquarium is making its largest investment in guest experience in over a decade with the launch of Kaleidoscope Cove—a fully reimagined, 2,000-square-foot exhibit designed to immerse visitors in a vibrant underwater world filled with color, technology, and rare marine life. Opening this summer, the exhibit will introduce an array of aquatic species never before seen at Adventure Aquarium, alongside cutting-edge interactive experiences designed to captivate guests of all ages.

“Kaleidoscope Cove is our most ambitious renovation in over ten years, marking an exciting milestone for Adventure Aquarium,” said Jennifer Porter, Executive Director and Vice President. “Every aspect of this new space is designed with our guests in mind—from its immersive, color-drenched atmosphere to interactive elements that inspire curiosity and connection with the ocean.”

Spanning 2,000 square feet, Kaleidoscope Cove will transform the former KidZone exhibit into a dynamic, family-friendly environment for all ages, blending stunning visuals, interactive features, and unique marine species. This new exhibit is included with Aquarium admission.

“Kaleidoscope Cove will introduce an incredible lineup of species entirely new to Adventure Aquarium, giving guests the chance to see creatures they’ve never encountered before,” said Marc Kind, Director of Aquarium Operations. “These additions not only expand our collection but also provide an opportunity to educate visitors about the world’s rich ocean biodiversity.”

For those eager to explore life underwater before summer, an Adventure Aquarium Membership offers year-round admission, access to seasonal festivals—including Mermaids, Bubble Bash, Fintastic Pumpkin Glow, and Christmas Underwater—and exclusive member benefits. Membership options are available at AdventureAquarium.com.

About Adventure Aquarium
Adventure Aquarium is home to a vast collection of aquatic species and unparalleled experiences, including interactive touch exhibits, up-close animal encounters, the largest collection of sharks in the Northeast, and the world’s longest shark bridge. Ranked among the top five aquariums in the U.S. by USA Today and Newsweek, the Aquarium’s notable residents include a colony of endangered African penguins and Nile hippopotamuses, Button and Genny—the only hippos in the world exhibited at an aquarium. As an accredited member of the Association of Zoos and Aquariums (AZA) for over 30 years, Adventure Aquarium upholds the highest standards of animal care and exhibition. For more information or to plan a visit, go to AdventureAquarium.com.

Adventure Aquarium is part of Herschend’s collection of wholesome family brands. Herschend, the world’s largest family-held themed attractions company, has been Bringing Families Closer Together by Creating Memories Worth Repeating® for 75 years. Its 14,000+ passionate employees (hosts) collectively entertain 15 million families every year across North America, including at iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City Parks & Resorts®, Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom Theme & Water Park®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures Theme Park®. In addition to its premier themed attractions, Herschend is proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours® brands. Learn more at www.herschendenterprises.com.